It is that time of year.  The dreaded planning or finalization of brand plans.  During the planning process we help our clients look back and examine key measures like volume, pricing, distribution and brand health.  We use these measures to help understand what happened and...

An interesting ‘reality show’ that has shown some success is Undercover Boss. The show is adapted from a UK series of the same name where a high level executive spends several weeks “completely immersed” in a position, many times low level positions, to develop a better...